RESEARCH METHODS FOR BUSINESS STUDENTS

RESEARCH METHODS FOR BUSINESS STUDENTS

CONTENT

1. Research, reflective diaries and purpose of this book
2. Generating a research idea and developing your research proposal
3. Critically reviewing the literature
4. Understanding research philosophy and approaches to theory development
5. Formulating the research design
6. Negotiating access and research ethics
7. Selecting samples
8. Obtaining and evaluating secondary data
9. Collecting primary data using observation
10. Collecting primary data using interviews and diaries
11. Collecting primary data using questionnaires

12 Analysing data quantitatively 572

13 Analysing data qualitatively 650

14 Writing and presenting the project report