ChatGPT apps are about to be the next big distribution channel: Here’s how to build one

Episode Link

https://share.snipd.com/episode/1ac94ee6-e833-4a0a-b1ea-a5a498edfbbc

Episode publish date

January 20, 2026 10:01 AM (UTC)

Last edit date

Jan 20, 2026 11:48 AM

Last snip date

January 20, 2026 11:46 AM (UTC)

Last sync date

January 20, 2026 11:48 AM (UTC)

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Lenny's Reads

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https://www.lennysnewsletter.com/p/chatgpt-apps-are-about-to-be-the-172

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Episode show notes

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[00:25] Chat As A New Distribution Channel

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[02:13] Contextual Surfacing of ChatGPT Apps

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[02:13] Contextual App Discovery

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[02:53] Three UI Modes To Fit Use Cases

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[03:57] The Three-Part App Architecture

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[04:31] Tools As Callable Functions

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[05:56] MCP: A Universal Integration Layer

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[06:45] Optimize Tool Descriptions For Discovery

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[07:13] Use Replit Templates To Launch Fast

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